ten gen

The next generation of shoe care

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FAST SHIPPING ALL OVER EGYPT
33% Off on the Premium Shoe Cleaning kit
TEN GEN: CLEANER. FASTER. BETTER.
up to 40% off
JOIN THE ELITE CLUB
FAST SHIPPING ALL OVER EGYPT
33% Off on the Premium Shoe Cleaning kit
TEN GEN: CLEANER. FASTER. BETTER.
up to 40% off
JOIN THE ELITE CLUB
FAST SHIPPING ALL OVER EGYPT
33% Off on the Premium Shoe Cleaning kit
TEN GEN: CLEANER. FASTER. BETTER.
up to 40% off
JOIN THE ELITE CLUB
FAST SHIPPING ALL OVER EGYPT
33% Off on the Premium Shoe Cleaning kit
TEN GEN: CLEANER. FASTER. BETTER.
up to 40% off
JOIN THE ELITE CLUB
up to 40% off
FAST SHIPPING ALL OVER EGYPT
TEN GEN: CLEANER. FASTER. BETTER.
33% Off on the Premium Shoe Cleaning kit
JOIN THE ELITE CLUB
up to 40% off
FAST SHIPPING ALL OVER EGYPT
TEN GEN: CLEANER. FASTER. BETTER.
33% Off on the Premium Shoe Cleaning kit
JOIN THE ELITE CLUB
up to 40% off
FAST SHIPPING ALL OVER EGYPT
TEN GEN: CLEANER. FASTER. BETTER.
33% Off on the Premium Shoe Cleaning kit
JOIN THE ELITE CLUB
up to 40% off
FAST SHIPPING ALL OVER EGYPT
TEN GEN: CLEANER. FASTER. BETTER.
33% Off on the Premium Shoe Cleaning kit
JOIN THE ELITE CLUB

33% off - limited time

featured products

Black Microfiber Towel

Black Microfiber Towel

Foam Shoe Cleaner (150 ML)

Foam Shoe Cleaner (150 ML)

Premium Shoe Cleaning Kit

Premium Shoe Cleaning Kit

Premium Shoe Cleaning Kit

Sale price  LE 299.00 Regular price  LE 447.00
Shoe Brush

Shoe Brush

Shoe Brush

LE 145.00

Built for the Journey


it is our life’s mission to ensure every step you take reflects excellence and enduring quality. Through our premium care solutions, we empower you to preserve your journey and move through the world with the confidence of a pristine foundation.

Shop Now
FAST SHIPPING ALL OVER EGYPT
up to 40% off
TEN GEN: CLEANER. FASTER. BETTER.
LIMITED STOCK AVAILABLE - ORDER NOW
JOIN THE ELITE CLUB
FAST SHIPPING ALL OVER EGYPT
up to 40% off
TEN GEN: CLEANER. FASTER. BETTER.
LIMITED STOCK AVAILABLE - ORDER NOW
JOIN THE ELITE CLUB
FAST SHIPPING ALL OVER EGYPT
up to 40% off
TEN GEN: CLEANER. FASTER. BETTER.
LIMITED STOCK AVAILABLE - ORDER NOW
JOIN THE ELITE CLUB
FAST SHIPPING ALL OVER EGYPT
up to 40% off
TEN GEN: CLEANER. FASTER. BETTER.
LIMITED STOCK AVAILABLE - ORDER NOW
JOIN THE ELITE CLUB

SEE THE DIFFERENCE

Drag the slider to see the magic.

Clean
Dirty

Frequently Asked Questions

How to use?

Apply the foamdirectly on the shoe,brush in gentle circles, thenwipe with the microfiber towel.That’s it, no mixing, no water, no mess.

Is it safe for ALL materials (leather, suede, mesh, canvas)?

Yes. The formula is designed to begentle on materials and strong on dirt.

Can the product damage my sneakers or change the color?

No, The foam isnon-toxic, color-safe, and pH-balanced.It lifts dirt without touching the dye or weakening the fabric.


How long does it take for my shoes to dry?

Almost instantly. Once you wipe the foam with the microfiber towel, the shoe is dry and ready to wear inunder 30 seconds

Will it remove yellowing from white soles?

Yes, the foam removes the “yellow look” caused by dirt, oxidation, and buildup.
In most cases, your soles look brighter and cleanerwithin seconds, and the shoes feel almost new again.

Frequently Asked Questions

How to use?

Apply the foamdirectly on the shoe,brush in gentle circles, thenwipe with the microfiber towel.That’s it, no mixing, no water, no mess.

Is it safe for ALL materials (leather, suede, mesh, canvas)?

Yes. The formula is designed to begentle on materials and strong on dirt.

Can the product damage my sneakers or change the color?

No, The foam isnon-toxic, color-safe, and pH-balanced.It lifts dirt without touching the dye or weakening the fabric.


How long does it take for my shoes to dry?

Almost instantly. Once you wipe the foam with the microfiber towel, the shoe is dry and ready to wear inunder 30 seconds

Will it remove yellowing from white soles?

Yes, the foam removes the “yellow look” caused by dirt, oxidation, and buildup.
In most cases, your soles look brighter and cleanerwithin seconds, and the shoes feel almost new again.